Begovich Gallery
Category
Logo, Branding, UI
Software
Illustrator, Photoshop
Nicholas & Lee Begovich Gallery is an inclusive and accessible space for the community from all types of backgrounds to come together, engage, and collaborate.
Brief
Purpose
To feel welcome, educate, encourage dialogue and expression, create excitement, and engage
Message
Art intersects all disciplines. It is not limited to creating and expression. It is a dialogue that everyone can be a part of that is diverse and inclusive.
Audience
CSUF current students, alumni, faculty, staff, and communities outside CSUF – the general public and the art world.
Logo
The logomark utilizes an outlined version of the initials “NLBG” in order to simplify the mark to its purest and most fundamental form– lines. In doing so, the linear form serves as a visual understanding that is open to the whole community. The initials can be seen cut down and connected to each other, so that it relies on the next letterform to be recognized. This notion refers to unity, support, and collaboration. Lastly, the “arrow” in the G provides a sense of encouragement for participation and engagement.
Typography
The typeface used for Nicholas and Lee Begovich Gallery’s logo and branding development is Circular STD, a modern and geometric sans-serif. The roundness of the typeface displays a friendly and approachable look, which is aligned with Begovich Gallery’s mission to provide a friendly and welcoming platform.
Color Palette
The colors orange and blue are used in reference to Cal State Fullerton, however, I opted for brighter and more vibrant color profiles. The brighter colors are used to evoke excitement and boldness. The green provides freshness, which is relevant to the Begovich Gallery’s contemporary displays and communities that offer a new perspective.
Digital Kiosk
Digital kiosks are placed throughout Cal State University, Fullerton’s campus for users to easily learn more about the Begovich Gallery, discover shows, and a map that can guide users from their current location to the gallery.
Home Screen
The home screen includes a tag saying “Join the conversation” along with the location of The Begovich. The bottom contains icons served as a navigation bar.
About
The about screen refers to The Begovich’s mission statement as well as contact information on the bottom right corner.
Past Shows
Past Shows reveals previous exhibitions that The Begovich held. Information also includes artists, which informs viewers just how big The Begovich is.
Discover
The Discover tab introduces upcoming events and programming if viewers are interested in visiting.
Map
The Take Me icon serves as an action button. Once tapped, the kiosk will create a route from the viewer’s current location and guide them to The Begovich easily.
Status Bar
The left sidestatus bar at the top of the UI includes The Begovich’s logo. The right side includes current weather information, the time, and the day.
UI Icons
The icons for the navigation bar are a part of The Begovich’s visual identity. The asterick is associated with a spark, which is relevant to the the poster’s text “Curiosity sparks conversations.” The icon in Past Shows utilizes three circles within another circle symbolizing community collaboration. The eye is a metaphor for perspective, which can come from the Begovich platform. The arrow is used as a sense of encouragement for engagement and collaboration.
