Subtract is a magazine project that is designed from the bottom up. This includes developing the masthead, creating every page layout with the use of grids, and binding the covers and spine of the book. Subtract is intended to inform young professionals and creatives on current trends, new technology that will improve the functionality of their space, and provide tips on how to improve productivity in the workflow.
Masthead
The masthead of Subtract utilizes a geometric sans-serif font that is reduced down to the necessary shapes making it still legible. The concept of the masthead correlates with the magazine itself- minimalizing down to the essentials that’s necessary to function.